The Jeans
Last updated February 11, 2025
Washing
Machine wash inside out at max 30°C with similar colours.
Button up, zip up the fly and turn inside out before washing to help keep the shape and avoid damage, like accessories snagging other clothing.
Dark shades can bleed during the first wash. Washing them with other light-coloured clothing can result in unwanted dye transfer.
Due to the unique nature of the indigo yarn dyeing process, some colour transfer onto clothing and furniture may occur while wearing our darker jeans shades. Washing your jeans before wearing them for the first time can help reduce colour transfer.
Drying
Do not tumble dry. We recommend air drying as often as possible to save energy and reduce damage. Dry your trousers by laying them flat over a drying rack without pegs to avoid leaving marks and stretching the waistband. We dye The Jeans with a sustainable indigo process that uses less water, making the fabric more sensitive to fading and turning yellow in direct sunlight. Turn the trousers inside out and dry in the shade to slow down fading. Every pair of The Jeans has a unique fading pattern that will change over time based on how you wear, wash and dry them.
Ironing
Iron inside out at low temperature.
